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Our story

Aurora Luxe Travel began in a small Geneva salon where two former hoteliers grew tired of packaged luxury. They believed true refinement could not be catalogued — it had to be felt in a handwritten note at check-in, a table held without reservation, a driver who knows when not to speak. From that conviction grew a network of vetted partners across the Mediterranean, Japan, and the Indian Ocean. Today Aurora Luxe Travel serves fewer than four hundred families a year, each assigned a dedicated curator who remembers preferences before they are spoken. We do not chase volume. We protect the unhurried art of arrival.

Aurora Luxe Travel began in a small Geneva salon where two former hoteliers grew tired of packaged luxury. They believed true refinement could not be catalogued — it had to be felt in a handwritten note at check-in, a table held without reservation, a driver who knows when not to speak. From that conviction grew a network of vetted partners across the Mediterranean, Japan, and the Indian Ocean. Today Aurora Luxe Travel serves fewer than four hundred families a year, each assigned a dedicated curator who remembers preferences before they are spoken. We do not chase volume. We protect the unhurried art of arrival.

Mission

We curate journeys for travelers who value discretion over spectacle. Each itinerary is assembled by specialists who know the hosts, the rooms, and the moments worth protecting from crowds.

Vision

To become the most trusted private travel atelier for discerning clients across the Gulf and beyond.

By the numbers

68
Curated destinations
91%
Repeat client rate
18 min
Average response time

Why travel with us

Meet the team

Isabelle Mercier — CEO

Former GM of a Relais & Châteaux property; founded Aurora Luxe Travel and shaped its editorial standards.

Rashid Al-Qasimi — Private Aviation Liaison

Coordinates jets, helicopters, and yacht transfers with zero friction.

Elena Voss — Residence Specialist

Sources villas and palace wings unavailable on public channels.

James Whitfield — Guest Experience Director

Oversees on-trip concierges and post-journey follow-through.

Why travel with us

Awards & certificates

Condé Nast Traveler Top Travel Specialist 2024

Award

World Luxury Travel Awards — Best Private Concierge

Award

Virtuoso Best of the Best Partner Studio

Award

IATA Accredited Agency

Certificate

Virtuoso Preferred Partner

Certificate

ISO 9001 Quality Management

Certificate