Our story
Aurora Luxe Travel began in a small Geneva salon where two former hoteliers grew tired of packaged luxury. They believed true refinement could not be catalogued — it had to be felt in a handwritten note at check-in, a table held without reservation, a driver who knows when not to speak. From that conviction grew a network of vetted partners across the Mediterranean, Japan, and the Indian Ocean. Today Aurora Luxe Travel serves fewer than four hundred families a year, each assigned a dedicated curator who remembers preferences before they are spoken. We do not chase volume. We protect the unhurried art of arrival.
Aurora Luxe Travel began in a small Geneva salon where two former hoteliers grew tired of packaged luxury. They believed true refinement could not be catalogued — it had to be felt in a handwritten note at check-in, a table held without reservation, a driver who knows when not to speak. From that conviction grew a network of vetted partners across the Mediterranean, Japan, and the Indian Ocean. Today Aurora Luxe Travel serves fewer than four hundred families a year, each assigned a dedicated curator who remembers preferences before they are spoken. We do not chase volume. We protect the unhurried art of arrival.
Mission
We curate journeys for travelers who value discretion over spectacle. Each itinerary is assembled by specialists who know the hosts, the rooms, and the moments worth protecting from crowds.
Vision
To become the most trusted private travel atelier for discerning clients across the Gulf and beyond.
By the numbers
- 68
- Curated destinations
- 91%
- Repeat client rate
- 18 min
- Average response time
Why travel with us
Meet the team
Isabelle Mercier — CEO
Former GM of a Relais & Châteaux property; founded Aurora Luxe Travel and shaped its editorial standards.
Rashid Al-Qasimi — Private Aviation Liaison
Coordinates jets, helicopters, and yacht transfers with zero friction.
Elena Voss — Residence Specialist
Sources villas and palace wings unavailable on public channels.
James Whitfield — Guest Experience Director
Oversees on-trip concierges and post-journey follow-through.
Why travel with us
Awards & certificates
Condé Nast Traveler Top Travel Specialist 2024
Award
World Luxury Travel Awards — Best Private Concierge
Award
Virtuoso Best of the Best Partner Studio
Award
IATA Accredited Agency
Certificate
Virtuoso Preferred Partner
Certificate
ISO 9001 Quality Management
Certificate